Following the CLAHRC Video Competition back in February of this year, I joined the new Video-Podcast team for the CLAHRC LNR’s Implementation Theme. We are currently in the process of producing a short video which will provide a concise summary of the group’s activities. Publicising and marketing any form of work to your target audience in a way that is accessible, be it an idea, a research project or the results of a health evaluation, is important in ensuring that people find out about your organisation and are provided with the opportunity to learn more about it if they so wish. As we started to create the video storyboards drafts, I began to realise the volume of high quality and potentially impactful research and collaborative work that takes place between the CLAHRC LNR and healthcare bodies, work that many outside of the projects themselves would simply be unaware of (particularly the general public, who experience the results of health research every day, knowingly or otherwise). After creating the video, I think it would be great to obtain feedback from others outside CLAHRC to see whether it was successful disseminating the group’s main aims in a clear & simple manner.
The annual CLAHRC team-building day took place last week and was attended by both researchers and administrative staff members working within the collaboration. The task this year was for each team to plan, record, edit and present a video production of a five minutes based on an aspect of the CLAHRC of their choosing. The judges of the videos were part of Patient Public Involvement (PPI) groups within the area (PPI’s are open for all patients or members of the general public who are interested in health research, providing them with a platform to voice their opinions on the health services within their locality). As the judges were not health researchers themselves, it was important for all teams to communicate their ideas clearly and effectively. I’d say that the greatest challenge was the actual creation of a video from storyboard to screening in the space of a few hours, with so many team ideas to choose from and work into the final production. The idea that my team decided on was related to the importance of transferring health research into practice, communicating the value of CLAHRC-influenced health interventions to the patients. The judges were thoroughly impressed by all efforts but there could only be one winner! Many thanks to Kevin Quigley, Adelle Horobin, and Shona Aggrawal for their ideas and expertise which made the video the product of a great team effort.