Some thoughts from my Interview Log:
During the semi-structured interviews I became aware of certain practice staff changing their opinions and style of their answers as I asked certain questions. It was almost as if they were undergoing a review of their practice’s processes in their mind as we progressed through the interview. As the researcher, I felt that my questioning was drawing their attention to an areas they had previously paid little attention to but were now discovering strong reasons why they now should (or maybe should have done in the past).
The research process itself can therefore start to spark thoughts for change even before a project is completed.